Vera Bradley Backpacks Receive Endorsement From American Chiropractic Association – GlobeNewswire

4February 2021

— ACA Endorses Five Vera Bradley Backpack Styles— FORT WAYNE, Ind., Feb. 04, 2021(GLOBE NEWSWIRE )– Vera Bradley, Inc.(NASDAQ: VRA;”Vera Bradley” or the”Company”), a prominent American bag and travel luggage business and renowned way of life brand, today revealed five of its knapsack styles have actually been backed by the American Chiropractic Association(“ACA”). Vera Bradley's Campus Backpack ®, XL Campus Backpack ®, XL Journey Backpack ®, ReActive Grand Backpack ® and ReActive XL Backpack ® were authorized for recommendation following an assessment by a review board of ACA chiropractic doctors. The knapsacks were recognized for both clever functionality and body-healthy functions.”Chiropractors are often asked to suggest products that support musculoskeletal health, so it's a satisfaction to find companies such as Vera Bradley that design their items to promoteappropriate fit and improve the user's convenience,”stated ACA President Robert C. Jones, DC.Rob Wallstrom, Vera Bradley's Chief Executive Officer, noted,” At Vera Bradley, our core values of empathy, resourcefulness and consideration are at the heart of our style procedure; we are diligent about improving the information and artistically designing our items with a deep understanding of our consumers to produce beautiful solutions. That's why we just recently re-designed our popular knapsack styles to not only much better meet our customers ‘practical requirements, however to likewise support their health and convenience. We are thrilled to receive the American Chiropractic Association's recommendation for our most-loved knapsack designs!”The independent review carried out by the ACA consisted of a hands-on evaluation of the knapsacks over a 30-day duration. The backpacks were evaluated for their quality, toughness, ease of usage and comfort. All 5 backpack designs received high marks for their mix of thoughtful features, including durable, light-weight material; padded shoulder straps formed for ideal comfort; padded back panels; cushioned laptop computer compartments; sufficient pockets and storage areas to distribute contents uniformly; and silhouettes particularly designed for womens ‘bodies. Environmentally conscious customers will likewise appreciate that the ReActive knapsack styles are made from recycled plastic bottles.To find out more about the backpack styles backed by the American Chiropractic Association, see www.verabradley.com/pages/backpacks and follow the brand @verabradley on Twitter and Instagram.ABOUT VERA BRADLEY, INC.Vera Bradley, Inc. runs 2 special lifestyle brand names– Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with dedicated, emotionally-connected, and multi-generational female client bases; alignment as causal, comfortable,budget-friendly, and enjoyable brand names; positioning as” gifting” and socially-connected brand names; strong, entrepreneurial cultures; a keen focus on neighborhood, charity, and social consciousness; multi-channel distribution techniques; and talented management teams lined up and dedicated to the long-lasting success of their brands.Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women's purses, travel luggage and other travel products, style and house accessories, and special presents. Established in 1982 by buddies Barbara Bradley Baekgaard and Patricia R. Miller, the brand is understood for its ingenious styles, iconic patterns, and brilliant colors that inspire and link women unlike any other brand in the global marketplace.In July 2019, Vera Bradley, Inc. obtained a 75 %interest in Creative Genius, Inc., which also runs under the name Pura Vida Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, California, is a rapidly growing, digitally native, and extremely appealing way of life brand established in 2010 by good friends Paul Goodman and Griffin Thall. Pura Vida has a separated and expanding offering of bracelets, jewelry, and other way of life accessories.ABOUT AMERICAN CHIROPRACTIC ASSOCIATION The American Chiropractic Association(ACA )is the biggest expert chiropractic organization in the United States. ACA brings in the most principled and accomplished chiropractic specialists, who understand that it takes more to be called an ACA chiropractic doctor. We are leading our occupation in the most constructive and significant methods– by working hand in hand with other health care experts, by lobbying for pro-chiropractic legislation and policies, by supporting significant research and by using that research study to notify our treatment practices. We also supply professional and academic opportunities for all our members and are dedicated to being a favorable and unifying force for the practice of contemporary chiropractic. For more information, see www.acatoday.org, and get in touch with us on Facebook and Twitter. CONTACTS Vera Bradley Investors: Julia Bentley, VP of Investor Relations and Communications!.?.!jbentley@verabradley.com!.?.! (260)207-5116 Vera Bradley Media:877 -708-VERA(8372 )Mediacontact@verabradley.com!.?.! A picture accompanying this statement is readily available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3fa01edb-0c39-4193-8735-61300b58f5a5!.?.!Source: globenewswire.com

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